The Collapse of Hope & Letting Go of What Could Have Been

By Willo O'Brien at Farmhouse Conf 5

Willo O'Brien

Launching our big ideas into the world takes courage & moxy. We dive in, our eyes twinkling with possibility and hope, and if we’re lucky we catalyze collaborators, supportive fans, customers and a community along the way. But what happens when you’ve lost that loving feeling? Or when you realize it’s time to let go of the baby you’ve put your blood, sweat & tears into and move on? Letting go of what could have been may just take more courage & moxy than getting the idea off the ground in the first place.

Willo O’Brien has made a career out of creativity. A prolific artist, tech geek, and creative business consultant/coach for over a decade, she knows what works and what doesn’t in the ever-changing world of startups and innovative small business.

After founding several businesses of her own, and serving as co-founder of two successful startups, she now shares her expertise teaching and coaching other multi-hyphenated professionals (like you) to find that elusive sweet spot.

Well versed in the heart-wrenching art of letting go, she’s made big, bold leaps in her career, many of which took a fierce dedication to her motto of “feel the fear & follow your heart anyway.” Willo can be found at and @WilloLovesYou on every social platform out there… say hello!

Video by Coby Randquist. Higher resolutions available at Confreaks.